Sense, Nonsense, and Not-Sense

Perhaps it's because our Facebook page is used for one-way communication from the Marketing Department and not true social media?

That behaviour irritates the everliving hell out of me.

It's like there's some kind of Marketer's Handbook somewhere that tells them that using Social Media sites like Facebook or Twitter to promote their $whatever is the Thing To Do, without actually mentioning important things like the fact that they are not one-way, push-only things, and you need to have someone responsible for monitoring and responding to posts made by The Internet, and that The Internet can smell bullshit marketing pages rather than genuine attempts to engage with the customers from a dozen routers away. They just fundamentally don't seem to understand it.

I've run into that one in work a couple of times, where people in charge of marketing come out with "We should use Facebook|Twitter|whatever" - thankfully, the majority of my colleagues get as irritated about this as I do, and tend to meet that with "fine, provided that someone qualified is allocated to monitor and respond to it".

Of course, that generally tends to kill the idea on the spot, as nobody has the time or inclination to do it, but that's rather the point, really...